Design Management

The Essential Handbook

David Hands

• Publisher: Kogan Page
• Year: 2017
• Print ISBN: 9780749478414
• eBook ISBN: 9780749478421
• Edition: 1
• Topic: Design
• Subtopic: Design General

Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognizes this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management.Meticulously researched, Design Management goes beyond individual project-level implementation to explore design strategy at both organizational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, this book is an invaluable real-world commentary on design's role as a key asset in organiZational activity. The book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement. Online resources include a valuable toolkit of PowerPoint slides, review questions, project questions, activity worksheets and further reading.

INDEX

Note: chapter reviews, further reading, learning objectives, references and web-based resources are indexed as such; page numbers in italic indicate figures or tables.

4Ps of the marketing mix: product, place, price, promotion 85

Aaker, D 127

de Alba, A R G 164

Alexiou, K 151

Anderlini, J 210

Ansoff, I 79

Ansoff Matrix (market penetration, market development, product development and diversification) 79

Apple 12, 64–65, 123

Arnold, D 128

Bianchi, C 67

Birchall, D 149

Bivona, E 67

Black, J 142

Blandford, K (design associate, Design Council) 45, 46

de Bono, E 28

Boston Matrix (Boston Consulting Group) 78–79

four cells of 78–79

Boyce-Tilman, J 204, 208

Branson, R 50

Brown, T 65–66

Brynjolfsson, E 173

Buchanan, R 153

Bucolo, S 69

Burns, C 230

Byrne, E 204, 208

Cai, J 216

case studies (for)

design futures

New Zealand: design integration programme 184–86

design management in action 39–55

Brussels Airlines 40, 49–51, 54–55

Cimbria Herning 41, 51–53, 54–55

Donatantonio 40, 45–47

Filisia 40, 43–45

Novabase 40, 41–43

Wilfa 40, 47–49

design strategies in action 94–107

and the case studies drawn together 96

...

Table of contents

• Cover
• Title Page
• Copyright
• Contents
• About the author
• Introduction
• 01 Design values: design and the organization
• 02 Design management in action: case studies
• 03 Design horizons: fluid strategies for success
• 04 Design strategies in action: case studies
• 05 Design vision: a national asset
• 06 Design as a possible instrument for growth and innovation: Mexico case study
• 07 Design futures: design as an enabler for change
• 08 Looking ahead and discussions on the future of design management
• Conclusion
• Glossary
• Index
• Backcover