eBook - PDF

The Retail Value Chain

Name: The Retail Value Chain
ISBN: 9780749455798

How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

Sami Finne,

Hanna Sivonen,

384 pages
English
PDF
Available on iOS & Android

eBook - PDF

The Retail Value Chain

How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

Sami Finne,

Hanna Sivonen,

About this book

The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.

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Yes, you can access The Retail Value Chain by Sami Finne,Hanna Sivonen in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.