The Handbook of Field Marketing
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The Handbook of Field Marketing

A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing

Alison Williams, Roddy Mullin

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  1. 272 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available |Learn more

The Handbook of Field Marketing

A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing

Alison Williams, Roddy Mullin

Book details
Table of contents
Citations

About This Book

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success.Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.

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Information

Publisher
Kogan Page
Year
2009
ISBN
9780749452902
Edition
1
Topic
Negocios y empresa
Subtopic
Marketing
Index
Marketing

Table of contents