SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
eBook - ePub
Myths of Social Media
Dismiss the Misconceptions and Use Social Media Effectively in Business
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Myths of Social Media
Dismiss the Misconceptions and Use Social Media Effectively in Business
About this book
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Table of contents
- Cover
- Halftitle
- Titlepage
- Dedication
- Contents
- List of Figures
- List of Tables
- 01 Social media is a waste of time
- 02 Social media is free
- 03 All social networks do the same thing
- 04 Social media can replace your business website
- 05 It’s not possible to measure social media ROI
- 06 Social media activity is purely a marketing function
- 07 Social media marketing is a dark art
- 08 Sharing more content is always better
- 09 Social media cannot be done well in-house
- 10 Social media is purely for broadcasting
- 11 Social media replaces real-life networking
- 12 Social media means my business has to be available 24/7
- 13 Social media is no use for internal communications
- 14 Social media is full of #fakenews
- 15 It’s not worth responding to criticism on social media
- 16 Social media is for posting pictures of your breakfast
- 17 Oversharing on social media can reveal trade secrets
- 18 People on social media will appreciate my tipsy humour
- 19 Digital natives are all social media experts
- 20 Social media influencers are a new phenomenon
- 21 People have different personalities on social media
- 22 Personal information on social media should not be used by businesses
- 23 Social media is just for talking to customers
- 24 Being active on social media lets me control my digital footprint
- 25 Social networks will protect my data
- 26 Social media is the best source of information
- 27 Social media isn’t that influential
- 28 Social media produces information bubbles
- Glossary
- Index
- Copyright
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Yes, you can access Myths of Social Media by Michelle Carvill,Ian MacRae in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.