Myths of Social Media
eBook - ePub

Myths of Social Media

Dismiss the Misconceptions and Use Social Media Effectively in Business

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Myths of Social Media

Dismiss the Misconceptions and Use Social Media Effectively in Business

About this book

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

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Yes, you can access Myths of Social Media by Michelle Carvill,Ian MacRae in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2020
Print ISBN
9780749498719
eBook ISBN
9780749498726
Edition
1
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover
  2. Halftitle
  3. Titlepage
  4. Dedication
  5. Contents
  6. List of Figures
  7. List of Tables
  8. 01 Social media is a waste of time
  9. 02 Social media is free
  10. 03 All social networks do the same thing
  11. 04 Social media can replace your business website
  12. 05 It’s not possible to measure social media ROI
  13. 06 Social media activity is purely a marketing function
  14. 07 Social media marketing is a dark art
  15. 08 Sharing more content is always better
  16. 09 Social media cannot be done well in-house
  17. 10 Social media is purely for broadcasting
  18. 11 Social media replaces real-life networking
  19. 12 Social media means my business has to be available 24/7
  20. 13 Social media is no use for internal communications
  21. 14 Social media is full of #fakenews
  22. 15 It’s not worth responding to criticism on social media
  23. 16 Social media is for posting pictures of your breakfast
  24. 17 Oversharing on social media can reveal trade secrets
  25. 18 People on social media will appreciate my tipsy humour
  26. 19 Digital natives are all social media experts
  27. 20 Social media influencers are a new phenomenon
  28. 21 People have different personalities on social media
  29. 22 Personal information on social media should not be used by businesses
  30. 23 Social media is just for talking to customers
  31. 24 Being active on social media lets me control my digital footprint
  32. 25 Social networks will protect my data
  33. 26 Social media is the best source of information
  34. 27 Social media isn’t that influential
  35. 28 Social media produces information bubbles
  36. Glossary
  37. Index
  38. Copyright