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Successful Employee Communications
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Sue Dewhurst, Liam FitzPatrick
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Successful Employee Communications
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Sue Dewhurst, Liam FitzPatrick
About This Book
Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management. Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance. This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations. Explaining how to make the case for internal communications at all levels including:
-Advice on how to set objectives
-Selecting the right communication channel
-The best way to deliver tough messages
-How to evaluate and collect effective data Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.
Frequently asked questions
Information
INDEX
Table of contents
- Figures and tables
- Preface: Read this first
- 01 Making the case for employee communication
- 02 Conducting your own employee communication audit
- 03 Setting objectives for employee communication plans: Considerations, frameworks and examples
- 04 Understanding your audiences: What practitioners do in practice
- 05 Messaging: Managing meaning
- 06 Choosing channels for employee communication: Finding inspiration from others
- 07 Line managers as communicators: How to help them add the most value
- 08 Making it happen: Making sure your great ideas see the light of day
- 09 Employee communication planning for change
- 10 Sharing the bad news: Communication in tough times
- 11 Is it working? Employee communication evaluation and measurement that adds value
- 12 Communicating on purpose: Helping employees find meaning in the modern workplace
- Acknowledgements
- Index