â⌠how do we provide guidance to the producers, and pipeline and platform owners, about both their responsibilities and the opportunities they have to contribute to our nationâs children and the future of this country?â
What do I advise big media based on what I have learned through my 40-plus years at Sesame? Below are four big ideas I learned working both sides of the creative/educator shotgun marriage that was Sesame. I recommend producers, parents, educators and policymakers alike think seriously and systematically about them all. Above all, I recommend they do their best to foster learning through joy, humor, play, adventure and safe, guided experimentation for all children; that they mine childrenâs potential for agency, empowerment, creativity, expression and build childrenâs ability and belief in themselves to change the world for the better. And I remind them that 40 years ago Sesame Street served as a window to the world for children, especially disadvantaged children who typically would not be exposed to those different from themselves, or places far away.
âI remind these mega media platforms that they have the unique opportunity today to introduce children to a diversity of people and cultures, ideas and perspectives from around the world and encourage learning about the âotherâ while learning most importantly about themselves, our own nationâs values, as well as timeless universal ones.â
Big media can do that too. Sesame Street provided virtual visits to museums to expose children to art created by the worldâs great artists, and music by the worldâs best musicians, and so I remind these mega media platforms that they have the unique opportunity today to introduce children to a diversity of people and cultures, ideas and perspectives from around the world and encourage learning about the âotherâ while learning most importantly about themselves, our own nationâs values, as well as timeless universal ones.
Vision, Values and Zeitgeist
It all begins with a vision that takes into account the values that one feels are essential to convey to the next generation, especially during a particular zeitgeist â the social, cultural, educational and political climate of the times. Of course, one needs to convey the timeless universal values that transcend a particular zeitgeist. But being sensitive to the needs of a particular moment in time provides opportunity, and at times a readiness for acceptance that might not be available at another point in time.
In the late 1960s, when Sesame Street began, it was not only a time of the launching of rockets to the moon, but also a time of great cultural upheaval â protests against racism, protests against an unpopular war, the beginning of the Great Society programs: in short, a time of great experimentation. Sesame Street, too, was an experiment to see if the television medium could be used to educate. And, within the series, Sesame launched mini-experiments with new formats for television â short commercial-like segments purposefully intended to teach letters, words, numbers, mathematical concepts and more, instead of persuading consumers to purchase a particular product. The thinking: if Tony the Tiger could sell Frosted Flakes, short segments could be used to educate. The street scenes and live-action films were intentional too: to support a vision of pluralism, of harmony from diversity, modeling Blacks and Whites, a Jewish shopkeeper and an Hispanic fix-it shop owner, Muppets of all colors and temperaments, all living together on one street, listening to each other and resolving their clear differences with humor and, mostly, amicably.
What were those transcendent and timeless values that Sesame Street was conveying implicitly and explicitly?
- First and foremost, it was recognition of, respect for and an embrace of the richness of human diversity, with a social agenda for inclusiveness â whether that inclusiveness was of different races, economic strata, language groups, immigrants or native-born Americans, and/or level of ability or challenge.
- Second, was the message that everyone can learn, probably differently, with some formats and curriculum goals more appealing and easier for some, and others for others, leading us to try lots of different approaches.
- Third, learning can be and should be fun, so we integrated joy with learning, education with entertainment.
- Fourth since our whole Sesame endeavor was an experiment, the ultimate arbiters of our success or failure, of what would be included and continued, was to be decided through research: what did our audience of children engage in and learn from best?
These issues are still relevant today, but given the current zeitgeist we need to go much further, by emphasizing civility, the need to listen to each other, especially to opinions that different from our own. We need not only to protect children from too much of anything that will pollute their brains â on whatever medium they may be using at the moment â but we need also, and maybe even more importantly, help children develop their own internal filters to distinguish between fact and fiction, truth from lies, something important from something trivial. We need to help children to also develop a sense of justice, fairness, compassion and a way to distinguish right from wrong. We cannot assume that children will develop these precious filters and even more precious values by osmosis: certainly, not from any political leadership. And we need to help children develop an understanding of how to manage and balance their time for maximum benefit on the continuity that for them consists of both online and off-line experiences.
âThese issues are still relevant today but given the current zeitgeist, we need to go much further, by emphasizing civility, the need to listen to each other, especially to opinions that different from our own ⌠and help children to develop their own internal filters to distinguish between fact and fiction, a sense of justice, fairness, compassion and a way to distinguish right from wrong.â
The Child, Family and Community
In his poem, âThe Diameter of the Bombâ, Yehuda Amichai (1996) describes the limited but lethal size of a bomb, and how its impact diffuses across the lives of those it wounds, and those relatives close by and far away perhaps on the other side of the world, and even God on his throne above. And what is the diameter of an education? It starts with an individual child with a unique character who â if we are good teachers â we help to learn first about who he or she is and who he or she can become, about developing his or her physical, cognitive, social and moral self. Then we help teach that child to relate to siblings, parents, family, friends and the other. What we teach has the potential to not only funnel inwards and enter a childâs mind, heart and soul, but through media can also ripple outwards not only to the childâs parents and siblings, but further into the world so much more widely. We media producers think about the masses who can be exposed to what we produce. But we need to begin by thinking about the unique characteristics of each individual child, his and her needs, abilities, tastes, as well as the collective universal values and contents that will help build that childâs character to become a contributing member of a world he or she will lead into the future.
Tradition, Experimentation and Personal Responsibility
We know a lot about education and media. We need to transmit and build on what we know â both in terms of content and formats. But we also need to innovate and experiment with the formats of how we convey knowledge and allow our children to assimilate and share knowledge. At Sesame Street when we began, we knew a lot about modeling theory, associative learning and more. But how we put those theories into practice through the television medium demanded experimentation, which we did lots of, learning through empirical iterative research what worked and what didnât. We need a dose of that same kind of experimentation with the new tech tools of today that can allow for the different skills that we want our children to master. We would be wise to support both foundational learning of traditional skills in classic education as well as to experiment with new ways to transmit knowledge, legacy and values. We must not be afraid to embrace the unknown. Yet â as James Oberg a space engineer once said â âletâs not be so open minded that our brains fall outâ (Sagan, 1996, p. 187). We have a responsibility to be vigilant and mediate how and how much our children use these wonderful new tools. We need to remember and take greater advantage of the fact that education is not confined to the limited time our children spend in the classroom. I remember when our eldest daughter had her first playdate with a neighborâs child. The father asked me a question about what my child was learning, and I told him I wasnât sure, but I trusted her excellent teacher. He responded: are you going to leave the education of your child to her school alone? That comment struck a deep chord. You mean I now had to do something too? I was now on the line, responsible, no longer fully comfortable delegating the education of my child just to her school.
What does that mean today for all of us who are so busy with all the opportunities and risks of the world in front of our children though all the me...