Handbook of Visual Communication

Theory, Methods, and Media

Sheree Josephson, James Kelly, Ken Smith, Sheree Josephson, James Kelly, Ken Smith

• Publisher: Routledge
• Year: 2020
• eBook ISBN: 9780429956928
• Topic: Art
• Subtopic: Art General

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline.

The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types.

The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.

INDEX

• Note: Bold page numbers refer to tables; italic page numbers refer to figures and page numbers followed by “n” denote endnotes.

• Abdullah II bin Al Hussein (King) 174, 176, 177, 178, 180
• Abell, S. 112
• abstract objects 98, 99
• action-based systems 3
• Action for Children’s Television 435
• Adair, John xix, 238
• Adams, Ansel 192, 192–194, 196, 336
• Adorno, T. W. 97
• advertising theory 74–75, 84
• aesthetics theory: antithesis to modern life 104
  • art 92–93
  • artist/viewer/art object relationship 90, 91
  • 21^st century 102–106
  • cognitive process 90
  • cultural exchange 91
  • emotional engagement 106
  • experience 104–107
  • figurative art 90
  • high resolution 103–104
  • Homo sapiens 90, 91
  • image analysis 101–102, 102
  • interaction levels 90
  • interpretation levels 90
  • modern and contemporary ideas 96–97
  • non-figurative renderings 91
  • objective versus subjective 91–92
  • pre-20^th century 93–96
  • principles see photojournalism
  • qualities 71, 90, 97
  • s...

Table of contents

• Cover
• Half Title
• Series Page
• Title Page
• Copyright Page
• Dedication
• Table of Contents
• List of Contributors
• Preface
• Introduction: Visual Communication Dominates the 21st Century
• Theory I Perception Theory
• Theory II Visual Cognition
• Theory III Aesthetics
• Theory IV Visual Rhetoric
• Theory V Visual Semiotics
• Theory VI Cultural Studies
• Theory VII Visual Ethnography
• Theory VIII Visual Narrative
• Theory IX Applied Media Aesthetics
• Theory X Digital Media
• Theory XI Visual Intertextuality
• Theory XII Visual Ethics
• Theory XIII Visual Literacy
• Index