Applied Communication Research Methods
eBook - ePub
Available until 28 Jul |Learn more

Applied Communication Research Methods

Getting Started as a Researcher

Michael Boyle,Mike Schmierbach

  1. 460 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub
Available until 28 Jul |Learn more

Applied Communication Research Methods

Getting Started as a Researcher

Michael Boyle,Mike Schmierbach

Book details
Table of contents
Citations

About This Book

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:



  • Research in Depth— examples of methods as applied in scholarly research



  • Reflect & React —problems and issues that promote reflection and discussion



  • Voices from Industry —Q&As with professionals working in communication industries



  • End-of-Unit Activities —exercises that reinforce concepts and content

The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

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Information

Publisher
Routledge
Year
2019
ISBN
9781000762884
Edition
2
Topic
Education
Subtopic
Research in Education

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Contents
  6. Preface
  7. 1 Basic Principles of Research and a Guide to Using This Book
  8. 2 Basic Concepts of Research
  9. 3 Scholarly Research and the Creation of Knowledge
  10. 4 Ethical Research
  11. 5 Concept Explication and Measurement
  12. 6 Reliability and Validity
  13. 7 Effective Measurement
  14. 8 Sampling
  15. 9 Experiments and Threats to Validity
  16. 10 Survey Research
  17. 11 Content Analysis
  18. 12 Qualitative Research
  19. 13 Approaches to Qualitative Analysis
  20. 14 Descriptive Statistics
  21. 15 Principles of Inferential Statistics
  22. 16 Multivariate Inferential Statistics
  23. Index