Media Management Matters
Challenges and Opportunities for Bridging Theory and Practice
- 266 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Media Management Matters
Challenges and Opportunities for Bridging Theory and Practice
About this book
This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry.
The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters.
Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.
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Information
Table of contents
- Cover
- Endorsements
- Half Title
- Series Page
- Title Page
- Copyright Page
- Table of Contents
- List of illustrations
- Foreword by Alfonso SĂĄnchez-Tabernero
- Introduction
- 1. Media Management as an Engaged Scholarship
- 2. UniversityâIndustry Collaboration in the Media Management Field
- 3. Why Policymakers Need to Collaborate with Academics on Media Policy and Why That Need Will Grow
- 4. Managing Media Firms: Case Studies of Practice-led Research, Actionable Knowledge and Instrumental Impact
- 5. Conducting Media Management Ethnography: A Journey toward Impacting Industry Stakeholders
- 6. Evaluating Action Research to Innovate Digital Journalism Revenue Models
- 7. Examining Ad Avoidance Consumers: A Collaborative Study with the Ad Blocker Industry
- 8. Location-Based Services in Regional Media Communication: Insights from a Research Project
- 9. Sustaining Small Television Ecosystems: Lessons from Policy-Driven Research in Flanders
- 10. Researching News Media: Creating Societal Impact from Research for the Media Industry and Policymakers
- 11. Research for Innovation: Improving the Management of Co-Located and Clustered Industries
- 12. Eyes on Tech! Media Entrepreneurship and the Relevance of Technology in Business Models
- 13. Managing Digital Transformation: The Case of the Finnish Broadcasting Company
- 14. Shedding Light on Audiovisual Consumption Preferences: A Case Study from Spain
- 15. Digital Privacy and New Media: Reflecting on Lessons for Policy and Practice
- List of Contributors
- Index