The Robot-Proof Recruiter

A Survival Guide for Recruitment and Sourcing Professionals

Katrina Collier

• Publisher: Kogan Page
• Year: 2019
• Print ISBN: 9780749493226
• eBook ISBN: 9780749493233
• Edition: 1
• Topic: Business
• Subtopic: Human Resource Management
• Index: Business

FINALIST: Business Book Awards 2020 - HR & Management Category In a world of work where recruiters are constantly hearing that their role is at risk from AI, robotics and chatbots, it has never been more important to effectively attract and recruit the right people. Leveraging the power of social media and digital sourcing strategies is only part of the solution, and simply posting a job or sending a LinkedIn InMail is no longer enough. The Robot-Proof Recruiter shows you how to use the tools that reveal information that can be used to grab a potential candidate's attention among the overwhelming volume of material online. Full of expert guidance and practical tips, this book explains what works, what doesn't, and how you can stand out and recruit effectively in a world of technology overload. The Robot-Proof Recruiter will enable you to become the recruiter that candidates trust and the one they want to talk to. It contains essential guidance on overcoming obstacles - including how to recruit without an existing online presence, how to work effectively with hiring managers to improve the candidate experience, and how to use technology to support the candidate's journey from initial outreach, to application, to employee, and through to alumnus. This is an indispensable book for all recruitment professionals and HR practitioners who want to recruit the right people for their organization.

INDEX

Note: Numbers, acronyms and the @ symbol are filed as spelt out; ‘Mc’ is filed as written; the symbol # is ignored for filing purposes. Page locators in italics denote information contained within a figure or table.

Abodoo 98

ACAS (Advisory, Conciliation and Arbitration Service) 73

Accenture 199

account creation (ATSs) 164–65

active listening 15–16

active voice 124

Adobe 78, 154

advertisements 63–64, 109–10, 111–12, 123–35, 228

advocacy 70–82

advocacy overkill 78

agency recruiters 21, 64, 76–77, 96, 213, 215, 217, 231

AI (artificial intelligence) 5, 25, 172

AI Gmail filters 5

Airbnb 6

AllyO 71, 175

alumni networks 101, 222–24, 225

alumni referrals 216, 220–24

Amazon 78, 164

analytics 66, 80, 175, 207–08, 210, 229, 232

AnyGood? 215

Appical 194

Apple 114, 218

applicant tracking systems (ATSs) 6, 109, 150–51, 155–56, 156–57, 164–65

application autoresponders 168–69, 183

application process 80, 81, 125–33, 161–77, 183, 228

application programming interface (API) 25

Article 13 110

artificial intelligence (AI) 5, 25, 172

Aspen Dental 87

@ symbol 35, 40

audio interviews 172

audits, application process 80

augmented-reality job offers 186–87

AXA 53

Ayoub, Ali 201

Azulai, Karen 232

Baillie, Iain 232

Ballard, James 21

Balúchová, Eva 120

Ban the Box campaign 104

banner photos 41–42, 53

Bansal, Jatinder 49

Barratt, Jacqui 100

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Table of contents

• Foreword
• Preface
• Acknowledgements
• Introduction
• 01 Candidate-centric recruiters beat robots
• 02 Show you are a recruiter worth talking to
• 03 What about your hiring managers?
• 04 Show you are a company worth talking to
• 05 Get your intake right
• 06 Human-first job posts and advertisements
• 07 Robot-proof messaging
• 08 Applications and pain-free interviews
• 09 No more non-boarding
• 10 Referrals depend on you
• Conclusion
• Index