Offering Coaching Services
Earn Money by Offering Your Services as a Business Coach
We all need someone to lead us. It doesnât matter how far along we are in the game, thereâs always someone a little further ahead.
Youâre that person for other people. Whether youâve been in business for decades, years, or even just months, you know more than someone else. You have insight and skills of leadership that can cut down on the time it takes someone else to get started.
What you know is valuable; make no mistake about it.
Not sure you know âenoughâ to get into the coaching business? Thereâs something really special and unique about you thatâs going to help someone. There is only one âyouâ on the planet. The longer you wait, the longer the people youâre going to help have to wait to receive your services.
Do you think thatâs fair?
Let that sink in for a while. Youâre actually doing people a disservice by sitting on this decision and not getting things going right away.
Are you convinced? Letâs dig into more about what coaching is and how to get your coaching business up and running. This is a great income stream and you can really help people.
What Is Business Coaching?
People need help with their business for a variety of reasons. Some people need help from the ground up. They are completely new to business and donât know the first thing about getting started. Others need a bit of a boost. They are doing okay, but need inspiration and motivation to get to the next level. Others need something in betweenâ coaching is always a very individual thing. Youâll figure out exactly what your coaching client needs.
What Is The Value Of Business Coaching?
I donât care how successful someone is; they need help and inspiration from others. We all do. Itâs easy to get stuck in our own way of doing things. We get caught up in our own self-doubt and worldview.
Getting a coach hooks people up with someone who is specifically trained to push them beyond their current limits. Thatâs what youâre going to do for people. Youâre going to help them define their goals, develop a mindset of success, and achieve whatever they want to achieve.
We all have a limited span of time between when we enter business and when we retire. Making the most of that time is crucial. If someone can help you get from Point A to Point B a few months sooner, so that you can start earning the money or respect that comes with being at Point B, wouldnât you invest in that person?
And then perhaps someone else can help you get from Point B to Point C.
You too, can help others advance toward their destinations, and thatâs a service that has tremendous value.
Do You Have To Be The Very Best To Offer Coaching?
Thereâs a big misconception out there that only the top business people can offer coachingâthat you have to be a super successful millionaire to offer coaching.
I want you to try a little exercise. Think of the top 5 people you admire in your specific area of business. Are they on the level of Bill Gates? Are they on the Forbes 500 list?
They probably are not. Yet, they are still successful and you can still learn a lot from them. The same goes for you. You are more successful than many people out there. You have a lot to offer. Youâve been in the trenches and know what itâs like to get started. You have a gift in that you can help newer people avoid mistakes you made and reach success more quickly. Thatâs the most important thing people can ask for in a great coach.
Can You Really Help Anyone?
Some people get into coaching because they know they can make a truckload of money doing it. Coaching is extremely lucrativeâ thereâs no getting around that. But, the fact that youâre reading this right now tells me that, while you want to make great money, itâs much more important to you to do a great job. You want to help change the lives of your clients.
I promise youâ as long as youâve had at least some success in business yourself, and you follow the advice Iâm giving you in this guide, you absolutely can and will change lives. Youâll help people achieve their business goals and change their lives for the better. Thatâs something you can feel good about.
If you have any doubt about your ability to coach, let me tell you something very important... a good coach isnât a teacher.
Though a good coach does have the ability to do what he or she is talking about, the coach is more than anything a âfacilitatorâ in helping the client get from point A (where they are now) to Point B (where they want to be, but are stuck somewhere on the path).
Often a coach simply has to ask the right questions, like âwhat have you tried already?â âwhat happened when you tried that?â; âdid you consider doing this instead?â; âcan you think of another way to do the same thing more effectively?â; and more, each question getting the client closer to the âah haâ moment that will be their breakthrough.
Yes, sometimes a coach can give the answers in some cases, but itâs not always necessary because often the client will know the answer deep down inside, they just havenât brought that answer to the surface yet.
In this way, a coach can function as a psychologist to some degree, or at least a business analyst, without even knowing every bit and piece about the personâs business or their niche.
The longer you coach people, and the longer you coach a specific person, the better youâll get at this. So even if your first client or two scares the heck out of you, once youâre safely outside your comfort zone, it will become second nature.
So have no fear, if you care enough, you can help enough to provide the value that people will look to you for.
Youâre Going to Be an Excellent Business Coach
As a business coach, youâre going to know your clients well. Youâre going to get to know where they are in life and business. Youâre going to get both a birdâs eye and up close view of their life, goals, and actions.
Youâre also going to figure out where they want to go and whatâs prevented them from getting there. Sometimes, youâll feel like a detective. It can be fun to brainstorm strategies and inspire someone to find new and better ways of doing things.
Youâre also going to jump-start your clients to success. Many of them will come to you quite scared. They will feel stuck in place... often quite hopeless. They wonât know what theyâre doing, will feel like they are doomed for failure, and will tell you that youâre their last resort. Accept the challenge and help turn their mindset around.
A great coaching relationship is almost like a partnership. You really have to work at it. Itâs not up to you to do all the work for the person. Itâs not up to the person to take what you say and run with it without clear direction or motivation. It has to be a perfect recipe that bakes up into something that works for both of you.
I have no doubt that youâre going to be an excellent business coach. You already have a huge advantage over many of the people who decide to give this a tryâ youâre learning how to do it the right way. You already care a great deal about your future clients, which says a lot about who you are and how successful youâre going to be.
Gaining Credibility as a Coach
Now youâre all set to go. Youâre ready to make waves and change lives as a coach. Only, youâre not sure how to get enough credibility so that someone will hire you. You know what your level of experience is. You know how much you can help and what you can do to inspire others. But, no one else does. Sure, itâs easy enough for experienced coaches to get clients, but how can you get clients as a new coach with little visibility?
Become Known
One of the best ways to gain credibility is to release a book in your industry. You need to release something fairly groundbreaking that will get you a lot of notice. This might sound kind of intimidating. But, itâs really not at all. These days, you can quickly write a book and self-publish. Consider it a giant business card that can get you a lot of recognition and some easy clients.
Take a look at whatâs already out there, both on Amazon and in the eBook space. Are there books written by well-respected consultants and coaches in your area of expertise? Buy their books and analyze their strategy. Take notes on what you like and what you think you can do better.
For your own book, brainstorm what you have to offer that no one else does. You want to write a book on a topic that will help you get a lot of interest but thatâs unique at the same time. Basically, put a new spin on a hot topic. Youâll get the benefit of getting book sales outright.
In addition to the book sales, youâre going to sprinkle information about your coaching throughout. Youâre going to do âsoft sellsâ for the coaching throughout, with a harder sell, like to an opt in page for more information, at the end.
Writing and releasing a book does wonders for your credibility. Youâll be helping people who buy and read your book for information. Youâll also be getting your name out there as an established coach. Youâll also be getting yourself out there as an authority, even if people donât actually buy your book. Just the fact that you have a book for sale does wonders for your authority.
Network
As a businessperson, youâve likely built a network of customers, clients, and like-minded businesspeople already. You communicate with them on social media like Facebook and Twitter. You chat with them on Skype. You send emails back and forth and keep up with their LinkedIn updates. This is all wonderfulâ and you can make use of it all for your new coaching business.
Thatâs the first stepâ start planting seeds about your new coaching business on all of your existing networks. Sometimes, all you have to do is take advantage of the credibility youâve already built up. Let people know what youâre up to and they will support you based on your great reputation.
If you donât have any sort of online reputation, now is the time to start building one. Itâs very important for you to network online, no matter which field youâre in. You have to get to know people and let them get to know you. Join Facebook and create a page for your brand. Also, join and create groups related to your area of interest. Share your expertise so you can become known as an authority. Join Twitter and LinkedIn to network. Build your blog and rub elbows with other experts in your niche. Get your associates to write guest blog posts for you, and return the favor for them.
The goal is to get your name and brand out there in any way you can, even when youâre in the early launching stages. Plant the seeds before youâre fully ready to launch and youâll likely have clients lined up when youâre ready to accept them.
Be âSeenâ With Others of Authority
People tend to trust those who are liked by others they trust. So letâs say they are fans of business guru #1, and you are liked by or endorsed by business guru #1. Youâre a near shoe-in for success with your coaching business, simply by association. Iâm not saying to sell yourself out, but it never hurts to be well liked by association.
Always Be True to Yourself
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