Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.

The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

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Yes, you can access Tourism, Hospitality and Digital Transformation by Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle, Kayhan Tajeddini,Vanessa Ratten,Thorsten Merkle in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

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Index

Cover
Half Title
Series Page
Title Page
Copyright Page
Table of Contents
List of figures
List of tables
Foreword: Strategizing in the fourth industrial revolution: transforming hospitality and tourism by Andy Abgottspon
List of contributors
1. Tourism, hospitality and digital transformation: the relevance for society
2. Digitalization in the hotel industry
3. Change management and leadership in the fourth industrial revolution
4. Love is the bridge between you and everything: relationships of identity, experience, and benevolence to travelers’ loyalty and willingness to purchase
5. Understanding organizational agility Evidence from the hotel industry in Iran
6. The application of theories about capital structure: pecking order, trade-off and signaling in the hotel units in Portugal
7. Do customers really matter? Effect of customer orientation on innovativeness: evidence from the hotel industry in Poland
8. Destination functional attributes and tourists’ revisit intention to Sri Lanka’s Pasikuda: a critical role of destination brand equity
9. Digital application: evidence from Zurich Airport
10. Innovation in tourism destination marketing
11. Surf tourism knowledge system: a conceptual approach
Index

About this book

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Table of contents