- 503 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, sc
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Yes, you can access Mobile Electronic Commerce by June Wei in PDF and/or ePUB format, as well as other popular books in Computer Science & Computer Engineering. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Contents
- Preface
- Editor
- Contributors
- chapter 1: Enhancing the effectiveness of mobile electronic commerce strategy : A customer orientation approach
- chapter 2: Dominant issues and conceptual approaches in mobile business research from 2005 to 2013
- chapter 3: Critical infrastructure management for mobile electronic commerce : Security and reliability issues on mobile ad hoc network
- chapter 4: Security of wireless ad hoc network
- chapter 5: Mobile social networking service usersā trust and loyalty : A structural approach
- chapter 6: Comparative study of in-store mobile commerce applications and feature selection, targeted at enhancing the overall shopping experience
- chapter 7: Moving toward a mobile website for www.india.gov.in
- chapter 8: Security in mobile electronic commerce
- chapter 9: Enhancing electronic commerce with hybrid mobile application development architecture
- chapter 10: Using the Apache Cordova open source platform to develop native mobile applications
- chapter 11: MobiCash : Smart mobile payment system
- chapter 12: Mobile electronic commerce development
- chapter 13: Mobile advertising : The Indian perspective
- chapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries
- chapter 15: Security intelligence for healthcare mobile electronic commerce
- chapter 16: Automated teller machine and mobile phone interface in a developing banking system
- chapter 17: Mobile content and applications value networks : Evidence from the Italian mobile telecommunications market
- chapter 18: Segmenting, targeting, and positioning of mobile payment services
- chapter 19: Success factors influencing consumersā willingness to purchase brands advertised through the mobile phone
- chapter 20: Smart city as a service platform : Identification and validation of city platform roles in mobile service provision
- chapter 21: Strategic and tactical issues with Appleās mobile maps
- Back Cover