Marketing IT Products and Services
eBook - PDF

Marketing IT Products and Services

  1. 336 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing IT Products and Services

About this book

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what's needed to develop effective marketing strategies and campaigns.

Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book's downloadable resources allow you to get up and running right away.

Aside from a complete marketing glossary, two complete marketing plans—one for a hardware product; the other for a software product—enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization's business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary.

The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.

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Yes, you can access Marketing IT Products and Services by Jessica Keyes in PDF and/or ePUB format, as well as other popular books in Business & Project Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
CRC Press
Year
2009
Print ISBN
9781439803196
eBook ISBN
9781439803202
Edition
1
Topic
Business
Subtopic
Project Management
Index
Business

Table of contents

  1. Front cover
  2. Contents
  3. Marketing IT Products and Services
  4. Acknowledgments
  5. About the Auhtor
  6. Chapter 1. Introduction to Strategic Marketing Management
  7. Chapter 2. Strategy and Implementation
  8. Chapter 3. Understanding the High-Tech Customer
  9. Chapter 4. The Expanding Market
  10. Chapter 5.Market Research
  11. Chapter 6. Product Strategy
  12. Chapter 7. Innovation Management
  13. Chapter 8. The IT Product Development Cycle
  14. Chapter 9. Pricing Products
  15. Chapter 10. Communications Strategies
  16. Chapter 11. Distribution Strategies
  17. Chapter 12. Marketing Implementation and Control
  18. Chapter 13. Social Networking and the Sales Strategy
  19. Chapter 14. E-Commerce as a Sales Medium
  20. Appendix A: Sample Marketing Plan for Computer Hardware
  21. Appendix B: Sample Marketing Plan for Computer Software
  22. Appendix C: Business Plan for an Established Business
  23. Appendix D: Strategic Plan-Sample
  24. Appendix E: Business Plan Executive Summary
  25. Appendix F: Business Plan for a Start-Up Business
  26. Appendix G: Marketing Plan Template with Directions
  27. Appendix H: Strategic Plan Outline
  28. Appendix I: Marketing Glossary
  29. Index
  30. Back cover