Web Marketing for the Music Business
eBook - ePub

Web Marketing for the Music Business

  1. 320 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Web Marketing for the Music Business

About this book

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution.

Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter.

The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

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Yes, you can access Web Marketing for the Music Business by Tom Hutchison in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Acoustical Engineering. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. Figures
  7. Tables
  8. Foreword
  9. 1. Development of Music Marketing on the internet
  10. 2. State of the Market
  11. 3. Overall Music Marketing Strategy
  12. 4. Domains and Hosts: Nuts and Bolts
  13. 5. Creating the Web Site
  14. 6. HTML and Scripts
  15. 7. Optimizing and Monitoring Your Web Site to Increase Traffic
  16. 8. Audio and Video for Your Web Site
  17. 9. E-commerce and Financial Transactions
  18. 10. Finding Your Market
  19. 11. Successful Promotion on the Web
  20. 12. Social Networking Sites
  21. 13. Professional, Legal and Ethical Issues
  22. 14. Mobile Media
  23. 15. Mobile Music Marketing
  24. Index