With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t
eBook - PDF
Cross-Cultural Design for IT Products and Services
- 261 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Cross-Cultural Design for IT Products and Services
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Table of contents
- Front Cover
- Contents
- Foreword
- The Authors
- Chapter 1 - A Global Market
- Chapter 2 - Cross-Cultural Psychology
- Chapter 3 - Introduction to Cross-Cultural Design Guidelines
- Chapter 4 - Language
- Chapter 5 - Color Coding and Affect
- Chapter 6 - Icons and Images
- Chapter 7 - Presentation Formats and Layout
- Chapter 8 - Information Organization and Representation, Navigation, and Hyperlinks
- Chapter 9 - Physical Ergonomics and Anthropometry
- Chapter 10 - Weaving Culture into the Product Development Process
- Chapter 11 - User Needs Research: Understanding the Lay of the Land
- Chapter 12 - Gaining User Acceptance in Specific Cultures
- Chapter 13 - International Usability Evaluation
- Chapter 14 - Heuristic and Guidelines-Based Evaluation in Cross-Cultural Design
- Appendix 1: Guidelines Ratings
- Appendix 2: Cross-Cultural Psychology and HCI Resources
- Back Cover
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Yes, you can access Cross-Cultural Design for IT Products and Services by Pei-Luen Rau,Tom Plocher,Yee-Yin Choong in PDF and/or ePUB format, as well as other popular books in Computer Science & Human-Computer Interaction. We have over 1.5 million books available in our catalogue for you to explore.