The Whys and Wherefores
Leaders in higher education know that the path to success will be long and difficultâcalling for new ideas, hard work, and the ability to mobilize the best minds in the institution and the nation. The pressure for immediate action by a leader, especially a new leader, can be overwhelming. And yet, one of the most important attributes of successful leadership consists of hearing the calls for change, yet listening to the voices of people who know the institution well, to critics as well as supporters, and in particular to those who have demonstrated creativity and talent essential to effective change. One of the best ways to begin the process of listening is through strategic and financial planning,
Strategic planning seeks to answer the questions: What is this university about? What would we like it to be? What would that entail? How can we get there? (Hayward and Ncayiyana 2003, 7)
The strategic-planning process helps to provide an overview of the institution in an open and transparent way that is often not possible in individual interviews or meetings. It allows leaders to explore current values, missions, and goals and to examine them in the context of the current state of the institution, the community, the national economic and political setting, and the international environment. Understanding the current context, existing goals, and institutional aspirations marks an important starting point for thinking about the future. This process provides a sounding board for ideas and a context in which the leaders of an institution can make their own critical contributions to a creative vision for the future. This is a moment when planners should dreamâwhat would we like the institution to look like in 5 to 10 years? What might we do to realize those dreams? The task then is to put those dreams into a strategic plan and if necessary temper them to meet the context in which the institution operates.
Strategic and financial planning allow higher education leaders to take the pulse of the institution, review and assess its current direction, and create a new vision for the future that will mobilize the university community in new, creative ways. The process will also allow new leaders time to become a more integral part of the institution, to listen to colleagues, staff, students, supporters, and critics throughout the community and to develop strategies and goals for change in the context of where the institution is at the moment and where leaders hope to take it.
If done well, the results can be revolutionary, as they were in the example cited in the quote at the beginning of this chapter from Prof. Njabulo Ndebele shortly after the end of apartheid and the establishment of a democratic government in South Africa. That process brought together people who had been on opposite sides of the struggle, had different values, and, in some cases, contempt for those who had opposed them. Yet, during the strategic-planning process they became united in their effort to create a new, high-quality university in the Northâan institution in which the future was defined not by an elite backed by force, as in the past, but by the university community as a whole. Although the 60 participants (administrators, faculty, staff, and students) on the strategic-planning committee differed on many aspects of the plan, the most important institutional condition they achieved as a result of their deliberations was to meet a âshared understandingâ of their needs and goals. As Vice Chancellor Ndebele recalled some years later:
The results of this effort included changes that were truly revolutionary in the context of apartheid South Africa.
To what extent is this experience relevant to other circumstances? Oneâs environment may seem more benign, but in the experience of the authors, the conditions on most campuses echo many of the conflicts, differences, and tensions mentioned here. Where such tensions exist, they need to be resolved before a shared understanding can be achieved. The strategic-planning process can help create that understanding and develop consensus, set the stage for a new vision for the future, and spell out the process for successful change in the long run.
In this process, the undertaking is based on where we are to what we want to be, taking into account the external environment and the internal environment. Part of the planning process includes consensus building and a shared understanding of the current situation. Do we have a consensus for the desired change? If not, what can we do to create the consensus needed? What are the major institutional values? Do they accord with our stated mission? Do we have the human and monetary resources needed to meet our goals? Do we have the capacity to effect change? If not, what can we do to foster it? What mechanisms should we set in place to monitor implementation and adjust to unforeseen challenges? How can we institutionalize the process? These questions set the stage for a discussion of the components of strategic and financial planning, which will be elaborated in the sections that follow.
Why Strategic Planning becomes Tangential and Unimportant in Many Institutions
Universities are Intrinsically Resistant to Change
Universities are, by their very nature and tradition, conservative organizations and thus resistant to change. Universities of today âstem from the same historical rootsâ of the medieval European university, particularly the faculty-dominated University of Paris (Altbach 2007, 24). The university remains one of the most resilient and enduring of human institutions, thanks in large part to its dogged dedication to the preservation of its traditions and ways of doing things. Clark Kerr (2001, 115) observes that of the human institutions established in the Western world since 1520, only 85 have persisted to the present day, including the Catholic Church and some 70 universities. Of these institutions, the universities have seen the least transformation:
The professoriate, largely strong-willed and sometimes fiercely independent members with a track record of individual achievement and success in freely chosen fields of endeavor and endowed with a strong sense of certainty regarding their goal, will generally be more competitive than cooperative and value independent enterprize more than âjoining the herdâ in a quest for common objectives. Senior faculty members are likely to be quite resistant to planning perceived as setting boundaries and dictating direction. Some senior managers, used to being in control and calling the shots at their whim, may be another source of resistance to change.
Constraints Embedded in the Governance System
Authority and powerâthe intangible elements that ultimately determine what can or cannot be accomplished at a universityâand the manner in which these are distributed will have a significant bearing on the success or failure of strategic planning at a higher education institution. For this reason, it is useful to begin by reviewing the stereotypical governance models of universities internationally in order to better understand the interface between governance and the capacity to plan.
Burton Clark has described three models of authority distribution in international higher education systems (Clark 1983). The first is the continental (European) model, which tends to be strongly state controlled and state steered and in which real planning authority is vested in the government (the ministry of education), with the university operating essentially as a government department. In this model, the university management structure is thin on the ground with little or no planning capacity or authority. Funding is tightly controlled at the center, and the government determines what academic programs are offered. Although the most extreme versions of this model were to be found in the Warsaw Pact countries before the collapse of the Berlin Wall, varying shades of it characterized many western European education systems such as in Finland, Portugal, the Netherlands, and particularly in France in the écoles superiors. While European higher education policies have gradually if unevenly shifted toward greater institutional autonomy in recent years, many universities in Africa, South Asia, and other developing countries continue to adhere to this model and to be severely constrained by lack of management autonomy and control over their finances.
Clarkâs second model is the British tradition of weak state control and constitutionally entrenched institutional autonomy, coupled with a powerful professoriate. This so-called âcollegial modelâ vests much authority and power in academic governance structures dominated by the professoriate such as faculty boards and senates. The executive head of the university is the vice chancellor who belongs to the professoriate, to which he or she is accountable, and is vested with moderate authority as a primus inter paresâfirst among equalsâ to facilitate and coordinate the running of the university largely in the interests of the âcommunity of scholars.â In this model, laissez-faire is the rule, university development is somewhat haphazard with minimal planning, and there is little accountability to society at large. This model was particularly extant in the epoch of elite higher education systems.
As this model has changed in recent years from a collegial to a managerial form, driven by âthe central realities of higher education in the twenty-first centuryâmassification, accountability, privatization, and marketizationâ (Altbach 2007, 138), the university administration has also grown in numbers and power. The vice chancellor now fulfills the role of a chief executive officer with enhanced powers, supported by a large number of nonacademic management professionals in fields ranging from...