eBook - ePub

Guanxi

Name: Guanxi
ISBN: 9781135188177

Relationship Marketing in a Chinese Context

Erdener Kaynak,

Y.H. Wong,

Thomas Leung,

248 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Guanxi

Relationship Marketing in a Chinese Context

Erdener Kaynak,

Y.H. Wong,

Thomas Leung,

About this book

Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, "personal relationship" or "connections"--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors'twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.This valuable handbook offers a wealth of information on guanxi:

case studies of guanxi in action
managerial implications of saving face and reciprocity
measuring guanxi quality and performance indicators
step-by-step instructions for building guanxi
detailed strategies for penetrating the Chinese market

Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture.

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Yes, you can access Guanxi by Erdener Kaynak,Y.H. Wong,Thomas Leung in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Negocios en general. We have over one million books available in our catalogue for you to explore.