Global Marketing Co-Operation and Networks

Leo Paul Dana

• Publisher: Routledge
• Year: 2012
• Topic: Business
• eBook ISBN:
  9781135789237
• Subtopic: Business General
• Index: Business

Learn how to compete in international markets!The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing.Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. This valuable book contains up-to-date information from top researchers in entrepreneurship from Canada, the United States, the United Kingdom, Australia, New Zealand, and Singapore.Global Marketing Co-Operation and Networks gives insight into the often confusing world of international business, explaining such difficult issues as:

• building networks to link smaller firms that have specialized knowledge and multinational firms that have marketing prowess
• establishing an international market presence with the help of supply and distribution networks that are already in place
• using group dynamics to establish successful networking
• choosing the best time to internationalize
• taking advantage of government-funded overseas trade missions to develop international marketsGlobal Marketing Co-Operation and Networks is an essential resource for executives and entrepreneurs hoping to break into international business, as well as students and researchers interested in international economics, globalization, networking, and marketing strategies.

Index

Actors construct, 45

Air Canada, 8–9

Airline industry, symbiotic marketing in, 7–9

Allegheny Airlines (USAirways), 7–8

Alliances

for out-sourcing, 1–10

between small and large businesses, 1–10

ANOTA (analysis of tables) method, 107–109

Antecedents of internationalisation, 24–28

Australian export-grouping study, 59–84

Australian JAG (joint action group) scheme, 62–64

external facilitation, 77–80

formation of first JAGs, 64–66

group functioning, 72–76

grouping issues, 68–72

implications, 80–83

operation and outcomes, 66–68

research method, 61–62

Barriers, export, 46, 53

Belgian overseas trade missions, 116

Business Opportunity Sourcing System (BOSS), 104–105

Business relationships, 49–51

and entry into psychically distant markets, 42–43

planning and, 41

strategic, 41–42

Business strategy. See Strategy

Canada, airline deregulation in, 8–9

Canadian overseas trade missions, 117

(University of) Canterbury (NZ), 1–15

Case Western Reserve University, 17–35

China Grain Distribution and Marketing project (World Bank), 64–65, 67–68, 69–71, 77–80. See also Joint Action Groups (JAGs)

Cross-cultural research, domains of, 19

Culture, organizational, 20

Delta Air Lines, 8

Deregulation of airline industry, 8–9

Domestic market characteristics, 24

Entrepreneurship, globalisation of, 4–5

Entrepreneurship networks, 5–7

Environmental conditions, as antecedents of internationalisation, 24–25

Experience, international, 26–27

Export barriers/opportunities, 46, 53

Export construct, 47

Export groups, Australian study, 59–84

Australian JAG (joint action group) scheme, 62–64

external facilitation, 77–80

formation of first JAGs, 64–66

group functioning, 72–76

grouping issues, 68–72

implications, 80–83

operation and outcomes, 66–68

research method, 61–62

Firm size, 25–26

Firm Specific Advantages, 90

Foreign Direct Investment, 87

Foreign entry modes, 23

Foreign (export) market characteristics, 24–25

Founder/manager characteristics, 28, 103

Franchising, international airline, 9

French overseas trade missions, 117

Global networks. See Networks

Hay JAG (joint action group), 66–67, 71–72, 73–74, 76–77. See also Joint Action Groups (JAGs)

Incremental (stage) models of internationalisation, 20–21, 38–39

Industry type, as factor in internatio...

Table of contents

• Cover
• Halftitle
• Title
• Copyright
• Contents
• Preface
• The Global Reach of Symbiotic Networks
• An Integrative Conceptual Model
• The Impact of Networks on New Zealand Firms
• An Export Grouping Scheme
• International Competition and Global Co-Operation
• Determinants of Time-Span to Foreign Market Entry
• Overseas Trade Missions as an Export Development Tool
• Index