eBook - ePub

Contemporary Issues in Marketing and Consumer Behaviour

Name: Contemporary Issues in Marketing and Consumer Behaviour
Author: Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis

Elizabeth Parsons,

Pauline Maclaran,

Andreas Chatzidakis,

186 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Contemporary Issues in Marketing and Consumer Behaviour

Elizabeth Parsons,

Pauline Maclaran,

Andreas Chatzidakis,

About this book

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship between marketing and psychoanalysis.

This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

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Yes, you can access Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.