[PDF] International Business by Oded Shenkar, Yadong Luo, Tailan Chi | Perlego
Get access to over 650,000 titles
Start your free trial today and explore our endless library.
Start free trial
Join perlego now to get access to over 650,000 books
Join perlego now to get access to over 650,000 books
Join perlego now to get access to over 650,000 books
International Business
International Business
Unavailable in your region

International Business

Oded Shenkar, Yadong Luo, Tailan Chi
Start free trial
shareBook
Share book
pages
678 pages
language
English
format
ePUB (mobile friendly)
availableOnMobile
Available on iOS & Android
Unavailable in your region

International Business

Oded Shenkar, Yadong Luo, Tailan Chi
Book details
Table of contents

About This Book

The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas.

More comprehensive than competing books, International Business includes:

  • Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment
  • Updated coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship
  • New material ontechnology issues, the impact of the financial crisis, and problems in the EU
  • Expanded discussion of the skills and strategies students need to succeed in today's international business environment, including dynamic capabilities, foreign direct investment, and market entry strategies


Also featuring a companion website with atest bank, Powerpoint slides, and instructor's manual, this book is ideal for undergraduate and graduate students and instructors of any international business course.

Read More

Information

Publisher
Taylor and Francis
Year
2014
ISBN
9781135067571
Topic
Business
Subtopic
International Business
Edition
3

Table of contents