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Routledge Handbook of Sport and Corporate Social Responsibility
Routledge Handbook of Sport and Corporate Social Responsibility
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Routledge Handbook of Sport and Corporate Social Responsibility

Juan Luis Paramio Salcines, Kathy Babiak, Geoff Walters
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360 pages
language
English
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Routledge Handbook of Sport and Corporate Social Responsibility

Juan Luis Paramio Salcines, Kathy Babiak, Geoff Walters
Book details
Table of contents

About This Book

As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.

The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum.

The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.

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Information

Publisher
Taylor and Francis
Year
2013
ISBN
9781135011727
Topic
Business
Subtopic
Business Ethics
Edition
1

Table of contents