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The Ad-Makers
The Ad-Makers
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The Ad-Makers

How the Best TV Commercials are Produced
Tom von Logue Newth
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pages
176 pages
language
English
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ePUB (mobile friendly)
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The Ad-Makers

How the Best TV Commercials are Produced
Tom von Logue Newth
Book details
Table of contents

About This Book

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films.

• The stories behind some of the best-known TV commercials, as told by the people who made them

• Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry

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Information

Publisher
Taylor and Francis
Year
2013
ISBN
9781136017049
Topic
Media & Performing Arts
Subtopic
Film & Video
Edition
1

Table of contents