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Public Relations: The Basics
Public Relations: The Basics
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Public Relations: The Basics

Ron Smith
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pages
278 pages
language
English
format
ePUB (mobile friendly)
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Public Relations: The Basics

Ron Smith
Book details
Table of contents

About This Book

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.


  • History and evolution of public relations.


  • Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.


Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

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Information

Publisher
Taylor and Francis
Year
2013
ISBN
9781135089740
Topic
Business
Subtopic
Public Relations
Edition
1

Table of contents