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Routledge Handbook of the Business of Women's Sport
Routledge Handbook of the Business of Women's Sport
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Routledge Handbook of the Business of Women's Sport

Nancy Lough, Andrea N. Geurin
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556 pages
language
English
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Routledge Handbook of the Business of Women's Sport

Nancy Lough, Andrea N. Geurin
Book details
Table of contents

About This Book

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport.

Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women's sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women's sports and those who work in women's sport.

An essential reference for any researcher or advanced student with an interest in women's sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women's studies.

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Information

Publisher
Taylor and Francis
Year
2019
ISBN
9781351333948
Topic
Business
Subtopic
Business General
Edition
1

Table of contents