[PDF] Demand Driven Strategic Planning by Marcos Fava Neves | Perlego
Get access to over 650,000 titles
Start your free trial today and explore our endless library.
Start free trial
Join perlego now to get access to over 650,000 books
Join perlego now to get access to over 650,000 books
Join perlego now to get access to over 650,000 books
Demand Driven Strategic Planning
Demand Driven Strategic Planning
Unavailable in your region

Demand Driven Strategic Planning

Marcos Fava Neves
Start free trial
shareBook
Share book
pages
180 pages
language
English
format
ePUB (mobile friendly)
availableOnMobile
Available on iOS & Android
Unavailable in your region

Demand Driven Strategic Planning

Marcos Fava Neves
Book details
Table of contents

About This Book

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.

Read More

Information

Publisher
Taylor and Francis
Year
2012
ISBN
9781135875190
Topic
Business
Subtopic
Marketing
Edition
1

Table of contents