The Routledge Companion to Financial Services Marketing
eBook - ePub

The Routledge Companion to Financial Services Marketing

  1. 576 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Routledge Companion to Financial Services Marketing

About this book

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services.

This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.

Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

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Yes, you can access The Routledge Companion to Financial Services Marketing by Tina Harrison, Hooman Estelami, Tina Harrison,Hooman Estelami in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2014
eBook ISBN
9781134095629
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. List of figures
  6. List of tables
  7. List of contributors
  8. Introduction: financial services marketing in a post-crisis era
  9. PART I The dynamic financial services marketing environment
  10. PART II The financial services consumer and financial decision-making
  11. PART III Managing financial services relationships and the customer experience
  12. PART IV Developing and managing the financial services offering
  13. PART V Financial services pricing strategies
  14. PART VI Communicating and promoting financial services
  15. PART VII Distribution and delivery of financial services
  16. PART VIII Corporate financial services marketing
  17. PART IX Alternative banking models
  18. PART X Marketing malpractice and financial fiascos
  19. PART XI Moral and ethical issues in financial services marketing
  20. Index