eBook - ePub

Marketing Financial Services

Name: Marketing Financial Services
ISBN: 9781136380228

Mike Wright,

Trevor Watkins,

Christine Ennew,

384 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing Financial Services

Mike Wright,

Trevor Watkins,

Christine Ennew,

About this book

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

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Yes, you can access Marketing Financial Services by Mike Wright,Trevor Watkins, Christine Ennew in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.