- 208 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Business Development: A Guide to Small Business Strategy
About this book
'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses.
All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way.
The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Business Development: A Guide to Small Business Strategy by David Butler in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Half Title
- Title Page
- Copyright
- Contents
- Preface
- Acknowledgements
- Chapter 1 The culture shift
- Chapter 2 Performance review – where are we now?
- Chapter 3 Planning for the future – where are we going?
- Chapter 4 What resources will we need?
- Chapter 5 Developing a sales and marketing strategy
- Chapter 6 Expanding the market
- Chapter 7 Understanding customers
- Chapter 8 Staffing the business
- Chapter 9 Evaluating financial performance
- Chapter 10 Planning financial requirements
- Chapter 11 Implementing the strategic plan
- Chapter 12 Owner-manager – what it takes
- Appendix The revised SFEDI Standards for Business Development – summary of Units and Elements
- Index