- 248 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level.
The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented.
The chapters focus on four general communication concerns:
* interpersonal interaction as it relates to choices individuals make about safer sex practices,
* theory and practice of public campaigns about AIDS,
* intercultural issues, and
* critical and descriptive approaches for understanding news coverage of AIDS.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Front Cover
- Half Title
- COMMUNICATION
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- CHAPTER ONE Thinking about Safer Sex: The Risky Business of “Know Your Partner” Advice
- CHAPTER TWO Predicting the Use of Condoms: Past Behavior, Norms, and the Sexual Partner
- CHAPTER THREE A Compliance-Based Approach to the Study of Condom Use
- CHAPTER FOUR Healthy Passions: Safer Sex as Play
- CHAPTER FIVE Theoretical Foundations of AIDS Media Campaigns
- CHAPTER SIX Audience Response to Health Messages About AIDS
- CHAPTER SEVEN A Systems Approach to AIDS Communication: The Example of the National AIDS Information and Education Program
- CHAPTER EIGHT The Place of Culture in HIV Education
- CHAPTER NINE AIDS and the Media Agenda
- CHAPTER TEN AIDS, Medicalization, and the News Media
- Author Index
- Subject Index