1Specify the results
Many of us get the job done, but we sense that our approach is often haphazard. It doesnāt leave room for manoeuvre to cope with unplanned events or to plan for future demands. This theme is about individual and team performance and defining the results you need.
Each organisation is unique.
Results management starts with understanding the context in which you are working by using a framework that considers a number of fundamental questions:
⢠What are the major external influences on the organisation that create the context in which the results are to be managed?
⢠What are the internal organisational features and processes that impact on the role of the results manager?
⢠Is the role of the results manager universal to all organisational contexts?
⢠What are the benefits to you and the organisation of focusing on results management?
⢠Next find out how to clearly identify the results you need to achieve. For instance, do you know how complex or risky the task is in relation to previous work you have undertaken? Do you know how to set about organising to deliver the required results and manage the associated risks? These questions are vital to your being a success at managing for results.
This theme looks at clarifying the results you need to achieve. You will:
⢠Explore the internal and external influences that affect your role and responsibilities for supporting others to achieve results
⢠Use techniques to help clarify the task
⢠Reflect on your use of informal and formal approaches to managing for results.
The context for managing results
The basic process for managing results involves the following steps:
⢠Clarifying the task and the required results
⢠Assessing the degree of complexity of the task in relation to previous tasks
⢠Identifying and securing the relevant resources, both people and facilities
⢠Agreeing how the task outcomes will be evaluated
⢠Clarifying your role as manager of the task and leader of the team
⢠Setting up and briefing the team
⢠Identifying areas of risk with the team and how to manage these
⢠Assessing the aspirations and motivation of individual team members.
This is a generic process that can be used on any task where teams are involved. Figure 1.1 shows the main elements.
Figure 1.1 The basic results management process
Although the process is generic, it is likely that the context in which it takes place will vary enormously. Figure 1.2 shows the factors that affect this context. The success of the process depends on the skill and experience of the manager in diagnosing where the organisational context is likely to be a help or a hindrance. It is also important to recognise that organisations are not static and the factors that you identify will be in a constant state of change.
Figure 1.2 The context for results management
The external or industry environment
Organisations, and individuals working in them, are influenced by the state of the national economy, political and legal changes, technical and technological developments and societal values. A boost to contracts and investment in an industry will raise peopleās confidence in their future job prospects. A breakthrough in the technology that affects the working processes and products will encourage new thinking and enthusiasm towards the job. Where societal values are seen to be in tune with the activities of the organisation, then individuals will be much more prepared to raise their performance than where there is dissonance. Much of this may sound like the American āmotherhood and apple pieā message, but if you reflect on the impact of team performance in companies such as The Body Shop, Microsoft, leading childrenās and research hospitals, Shell Oil, Dyson Ltd, Planet Organic, Vodafone, Intel and many others, you can see the links at work.
You could do an Internet search to investigate the human resources policies of some of these organisations.
The internal or organisational environment
Each organisation is unique. Managers working in different organisations in the same industry, faced with similar tasks, find that working practices vary enormously. The underlying cause behind such differences can be attributed to differences in organisational culture. Organisational culture can be described as a cognitive or mental framework consisting of values, attitudes, behavioural norms and expectations that are shared by the majority of the workforce (Schein, 1985).
Here is how Chatman and Jehn (1994) characterise seven elements of organisational culture that can be used to describe an organisation.
Innovation: the degree to which people are expected to generate new ideas. The examples they give include MCI Communications where there are no procedure manuals so that staff can be encouraged to be unique. At 3M staff are given free time to develop their own ideas for new products.
Stability: valuing a rule-orientated work environment. They give examples from the Bank of America where only the safest investment advice is given to customers.
Orientation towards people: showing respect for individualsā rights; being fair and supportive.
Results-orientation: the extent of the concern and focus on achieving the desired results. Motorola, for example, is famous for its processes for reducing defects to zero.
Easygoingness: the extent to which the work atmosphere is relaxed and play is encouraged. They quote the case of Intel where the risk taking and camaraderie go hand in hand.
Attention to detail: the focus on analysis and precision. For example, at Merck, the prescription drug manufacturer, the view is that there is no room for error.
Collaborative orientation: here the attention is on working in teams. Companies such as 3M and Texas Instruments are seen as valuing teamwork as part of the research and product development process.
Being able to diagnose the organisational culture is a key step in understanding the context in which you are working. You must work within this culture to achieve the results you need. However, it is also important to understand how the operation of formal management processes impacts on the commitment of individuals and teams to the task. These processes have been designed to achieve conformity in standards of behaviour and should be understood and applied consistently. They are concerned with:
⢠training, career development and promotion
⢠work structuring, evaluation and control
⢠recognition and reward
⢠grievance recognition and handling, and discipline.
The skill is in knowing when the formal processes can be a positive help in achieving results and when a more informal or even original approach would be more effective.
Two examples of an informal approach to reward and recognition have been identified by Michael Rose and by Charles Handy:
Southwest Airlines has a sophisticated culture of recognition and celebration. It is reflected in the following guidelines:
⢠Say thank you often.
⢠Always celebrate people from the heart.
⢠Make heroes and heroines of employees who glorify your companyās values.
⢠Find people who serve behind the scenes and celebrate their contributions.
⢠Celebrate at work the way you do at home.
⢠Celebrate at home the way you do at work.
In a 1999 pan-industry survey, 66% of managers said lack of recognition was the main factor that would make them leave their company. And a survey of 1,500 employees reported in Industry Week in 1995 found that the best motivator was to be personally congratulated by your manager.
Source: Rose (2000)
Charles Handy, in his book The Elephant and the Flea (2001), suggests that:
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