Environmental Marketing

Strategies, Practice, Theory, and Research

William Winston, Alma T Mintu-Wimsatt

• Publisher: Routledge
• Year: 2013
• Print ISBN:
  9781560249283
• eBook ISBN:
  9781136590337
• Topic: Business
• Subtopic: Business General
• Index: Business

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly "green" marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance.This resourceful text begins by defining the concept of environmental or "green" marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance.Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Index

Page numbers in italics indicate figures; page numbers followed by t indicate tables.

ABC News, 190

Academics, lack of interest in green marketing, 4–5

Accounting systems

environmental management strategies, 287, 288

linear-hierarchical economic model, 60

Actions. See Behavior

Advertising

attitude-behavior relations, 167–169

conserving behavior of consumers, 93, 132

ecological packaging, 147

environmental management strategies, 286, 287, 288

green claims checklist to reduce misleading, 216–221

classification by type and media, 229–236, 232t, 237t

consumer confusion and cynicism, 226, 228

environmental fact, 231, 235–236

frequency by product category, 237t

frequency in magazines, 237t

government guidelines, 202–207

green-washing, 228

image orientation, 230–231, 235–236

increase, 186, 228

managerial implications, 234–236

process orientation, 230, 235–236

product orientation, 230, 235–236

social vs. nonsocial payoffs, 345

Advertising Age, 226, 227

AEG washing machine, 9

Affective influences

on attitudes, 163–165

on behavior, 165–166

vs. cognitive, 164, 171

marketing implications, 169

Age and attitudes, 111–113, 163

Ahmed, Sadrudin A., 79, 80, 120, 129t, 132

Aiken, Michael, 318

ALCOA, 254

Alderson, Wroe, 45, 46, 246

Alienation

in ecologically concerned consumers, 85, 133–134

packaging in purchase intention, 136, 139–145

Alienation scale (Middleton), 84–85

Allen, Chris T., 165

Allen, Frank E., 258

Allen, Jeff, 241

Allenby, Braden R., 188, 193

Aluminum recycling

dealer-processor systems, 253–254

East Germa...

Table of contents

• Cover Page
• Half Title page
• Series page
• Title Page
• Copyright Page
• Contents
• Foreword
• Preface
• Section I. Introduction
• Section II. Re-Evaluating the Tenets of Marketing
• Section III. Profiling the Environmentally Conscious Consumer
• Section IV. Green-Based Product Trends
• Section V. What about Green Advertising?
• Section VI. Reverse Channel Systems?
• Section VII. The Green Movement and its Implications for Effective Marketing Strategy
• Section VIII. Green Strategy and Public Policy
• Section IX. Greening within the Context of Macro-Marketing
• Section X. An International Case Study
• Section XI. Some Conclusions
• Index