Marketing Green Building Services
eBook - ePub

Marketing Green Building Services

  1. 312 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing Green Building Services

About this book

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

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Information

Publisher
Routledge
Year
2012
Topic
Business
eBook ISBN
9781136380013
Subtopic
Architecture General
Index
Business

Table of contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. List of Figures
  7. List of Tables
  8. Preface and Acknowledgments
  9. Foreword
  10. Introduction
  11. PART 1. The Green Building Market
  12. PART 2. Marketing Sustainable Design Services
  13. PART 3. The Future of Green Building Marketing
  14. Appendix 1. Green Building Resources
  15. Appendix 2. Leed Rating Systems Comparison
  16. Appendix 3. Acronym Reference List
  17. Author Biography
  18. Index

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Yes, you can access Marketing Green Building Services by Jerry Yudelson in PDF and/or ePUB format, as well as other popular books in Business & Architecture General. We have over 1.5 million books available in our catalogue for you to explore.