In today's world 'health' means far more than merely the absence of illness. In Rethinking Health Promotion Theodore H. MacDonald sweeps away the confusion surrounding the function and position of health promotion. He argues that, far from being a modern innovation, health promotion has existed as a distinct and separate enterprise for as long as biomedicine and cautions against health promotion becoming organized merely an off-shoot of medical care.
Drawing on the author's experience as a World Health Organisation consultant, the book also tackles the question of whether health promotion has relevance on an international scale or whether it is purely a eurocentric phenomenon. Against this background individual chapters explore universal factors such as sexual health, diet, unemployment, alcohol and tobacco use.
With its critical and historical approach this book breaks new ground in assessing health promotion and will be stimulating reading for the wide variety of students and professionals studying health promotion.

- 244 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Topic
MedicineSubtopic
Health Care DeliveryTable of contents
- Cover Page
- Half Title page
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface
- 1 Health promotions ancient and modern and their relationship to biomedicine
- 2 Health promotion: what is it and where is it going?
- 3 Origins and interpretations of first world health promotion
- 4 Health promotion: a eurocentric phenomenon
- 5 Biomedicine and health promotion in britain
- 6 The ‘Health of the Nation' targets and health promotion
- 7 Sexual health promotion and its evaluation
- 8 Diet and health promotion
- 9 The ethics of health promotion
- 10 Health promotion and the mass media
- 11 Health promotion in the context of employment and unemployment
- 12 Health promotion and tobacco use
- 13 Use and abuse of alcohol: a health promotion perspective
- 14 The problem of assessing health promotion initiatives
- Reference
- Index
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Yes, you can access Rethinking Health Promotion by Theodore H. MacDonald in PDF and/or ePUB format, as well as other popular books in Medicine & Health Care Delivery. We have over 1.5 million books available in our catalogue for you to explore.