Marketing Through Search Optimization
eBook - ePub

Marketing Through Search Optimization

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing Through Search Optimization

About this book

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

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Information

Publisher
Routledge
Year
2007
Print ISBN
9781138440890
eBook ISBN
9781136379314
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. HalfTitle
  3. Title Page
  4. Copyright
  5. Contents
  6. Acknowledgements
  7. Introduction
  8. Chapter 1: Introduction to search engine optimization
  9. Chapter 2: How people search
  10. Chapter 3: Linking strategies and free listings
  11. Chapter 4: Web crawlers and directories
  12. Chapter 5: Traffic and keyword tracking
  13. Chapter 6: The mobile Internet
  14. Chapter 7: Page design and page architecture
  15. Chapter 8: Building an effective WAP site
  16. Chapter 9: Pay per click
  17. Chapter 10: Pay-per-click strategies
  18. Appendix A: W3C Mobile Web Best Practices
  19. Appendix B: Glossary of terms
  20. Index

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Yes, you can access Marketing Through Search Optimization by Alex Michael,Ben Salter in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.