eBook - ePub
Marketing Database Analytics
Transforming Data for Competitive Advantage
- 400 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.
Focusing specifically on quantitative marketing metrics, the book:
- Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification
- Establishes the importance of database analytics, integrating both business and marketing practice
- Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data
- Includes cases and exercises to guide students' learning
Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.
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Information
Table of contents
- Cover
- Title Information
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- List of Illustrations
- About the Author
- Preface
- 1 The Informational Advantage
- 2 The Marketing Database Analytics Process
- Part I Need Identification
- Part II Knowledge Creation
- Part III Dissemination
- Notes
- Bibliography
- Index
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Yes, you can access Marketing Database Analytics by Andrew D. Banasiewicz in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.