eBook - ePub

Direct Marketing in Practice

Name: Direct Marketing in Practice
ISBN: 9781136409974

Matthew Housden,

Brian Thomas,

360 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Direct Marketing in Practice

Matthew Housden,

Brian Thomas,

About this book

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

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Yes, you can access Direct Marketing in Practice by Matthew Housden,Brian Thomas in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.