Arts Marketing
eBook - ePub

Arts Marketing

  1. 240 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Arts Marketing

About this book

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

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Information

Publisher
Routledge
Year
2007
eBook ISBN
9781136428241
Topic
Business
Subtopic
Management
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Biographicalnotes
  6. 1 Introduction
  7. 2 The marketing of popular music
  8. 3 Marketing in the film industry
  9. 4 The marketing of theatre
  10. 5 The marketing of opera
  11. 6 Marketing and jazz
  12. 7 The theory and practice of visual arts marketing
  13. 8 Museum marketing: understanding different types of audiences
  14. 9 Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective
  15. 10 Key issues in arts marketing
  16. References
  17. Index

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Yes, you can access Arts Marketing by Finola Kerrigan,Peter Fraser,Mustafa Ozbilgin in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.