- 414 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Offensive Marketing
About this book
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright
- Contents
- Foreword
- Acknowledgements
- Chapter 1: The Offensive Marketing Approach: POISE
- Chapter 2: Profitable: The “P” of POISE
- Chapter 3: Offensive Vision and Attitudes: The “O” of POISE
- Chapter 4: Integrated Marketing Approach: The “I” of POISE
- Chapter 5: Strategic Offensive Business Analysis: The “S” in POISE
- Chapter 6: Anticipating the Future: Strategy Revisited
- Chapter 7: Developing Winning Strategies
- Chapter 8: Offensive Marketing Planning
- Chapter 9: Effective Execution: The “E” of POISE Offensive Market Segmentation
- Chapter 10: Offensive Brand Development: Effective Execution Revisited
- Chapter 11: Offensive Approach: New Product and Service Development
- Chapter 12: Offensive Communications
- Chapter 13: Offensive Market Research
- Chapter 14: Offensive Pricing
- Chapter 15: Offensive Channel Marketing
- Post-Script Offensive Marketing: The Way Ahead
- Index
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Yes, you can access Offensive Marketing by Hugh Davidson in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.