eBook - ePub

Rethinking Strategy for Creative Industries

Name: Rethinking Strategy for Creative Industries
ISBN: 9781317911869

Innovation and Interaction

Milan Todorovic,

with Ali Bakir,

238 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Rethinking Strategy for Creative Industries

Innovation and Interaction

Milan Todorovic,

with Ali Bakir,

About this book

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

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Yes, you can access Rethinking Strategy for Creative Industries by Milan Todorovic,with Ali Bakir in PDF and/or ePUB format, as well as other popular books in Art & Business General. We have over one million books available in our catalogue for you to explore.