Companies, Cultures, and the Region
Interactions and Outcomes
- 184 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Companies, Cultures, and the Region
Interactions and Outcomes
About this book
Europe has its strength in regional cultural diversity. However, current debates surrounding globalisation and the integration of markets tend to focus on the homogenisation of cultures, whilst the emergence of vital and innovative regional cultures has typically been neglected. This edited collection addresses this gap, considering relevant questions such as how strategies, orientations, values and symbols help a company to become aware of its location, and how different regional cultures are of interest to particular types of companies. The book's central focus is the interaction of regional and corporate cultures; how different cultures come together, shape each other and change. The volume takes an interdisciplinary approach, bringing together research from cultural science, regional science, social science and economics.
This book was originally published as a special issue of the journal European Planning Studies.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- Citation Information
- Companies, Cultures, and the Region: Introduction and Overview
- 1. A Virtuous Circle? Co-evolution of Regional and Corporate Cultures
- 2. Open Innovation and Regional Culture—Findings from Different Industrial and Regional Settings
- 3. Path Dependence and New Paths in Regional Evolution: In Search of the Role of Culture
- 4. Corporations and Regions: Capturing Multiple Vicinity Spaces in European Regions
- 5. Contrasting the Footloose Company: Social Capital, Organizational Fields and Culture
- 6. Regional Culture in the Market Place: Place Branding and Product Branding as Cultural Exchange
- 7. Continuity and Discontinuity in the Interaction of Regional and Corporate Cultures: Potsdam (Germany) and Győr (Hungary)
- Epilogue: Reflecting on Regional Culture, Company Culture, their Interactions and the Challenges Emerging from the Crisis
- Index