- 314 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
This title includes a number of Open Access chapters.Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues
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Yes, you can access Mass Communication by Jason R. Detrani in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Science General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Contents
- 1. Introduction
- 2. Working with the Media
- 3. Media, Conflict Prevention, and Peace building: Mapping the Edges
- 4. Assessing Information Needs and Communication Behaviors of National Forest Summer Visitors
- 5. Parables and Paradigms: An Introduction to Using Communication Theories in Outdoor Recreation Research
- 6. Wildland Fire and Fuel Management: Principles for Effective Communication
- 7. Benefits of an Educational Program for Journalists on Media Coverage of HIV/AIDS in Developing Countries
- 8. Issues in Evaluating Mass Media-Based Health Communication Campaigns
- 9. The Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania
- 10. Taipei’s Use of a Multi-Channel Mass Risk Communication Program to Rapidly Reverse an Epidemic of Highly Communicable Disease
- 11. Egypt Violence Against Women Study Media Coverage of Violence Against Women
- 12. What are the Roles and Responsibilities of the Media in Disseminating Health Information?
- 13. Communication Gap: The Disconnect between what Scientists Say and what the Public Hears
- 14. Communication and Marketing as Tools to Cultivate the Public’s Health: A Proposed “People and Places” Framework
- 15. Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects
- 16. Re-Examination of Mixed Media Communication: The Impact of Voice, Data Link, and Mixed Air Traffic Control Environments on the Flight Deck
- Back Cover