eBook - PDF
Marketing for the Nonmarketing Executive
An Integrated Resource Management Guide for the 21st Century
- 248 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Marketing for the Nonmarketing Executive
An Integrated Resource Management Guide for the 21st Century
About this book
What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly
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Yes, you can access Marketing for the Nonmarketing Executive by Norton Paley in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Preface
- The Author
- Table of Contents
- 1. The Marketing-Driven Company in the Internet Age
- 2. The World of Markets
- 3. Marketing Strategy for the 21st Century
- 4. Market Intelligence: The Cornerstone of Marketing Strategy
- 5. Products: The Lifeline to Survival and Growth
- 6. Customer Relationship Management: Integrating Customer-Driven Marketing with the Internet Age
- 7. Supply Chain Management: A New Era in Logistics and Distribution
- 8. Marketing Communications: Your Link to the Outside World
- 9. The Strategic Marketing Plan: How to Develop Business-Building Strategies and Action Plans
- 10. Wrap-Up
- Index