The Frugal Book Promoter
How to get nearly free publicity on your own or by partnering with your publisher
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Frugal Book Promoter
How to get nearly free publicity on your own or by partnering with your publisher
About this book
The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book's marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock'em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality.
"The most expensive part of book promotion are the mistakes. This book will save you time and money."
--Dan Poynter, legendary author of The Self-Publishing Manual
"Carolyn Howard-Johnson's Frugal Book Promoter is... a classic!"
"[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion."
--Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing>
"The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion."
-- Mark Logie, award-winning poet and short-story writer
Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers' Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing.
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Information
Table of contents
- Cover Page
- Title Page
- Copyright
- Dedication
- Contents
- Acknowledgements
- Why a Third Edition of The Frugal Book Promoter?
- Before We Get Started
- Section I – Getting Started and Getting on with It
- Section II – Plunging In: Publicity Basics Now
- Section III – Do-It-Yourself and Partner Publicity
- Section IV – Promote Your Book by Doing What You Love
- Section V – You and the Media: What’s New, Old, and In Between?
- Section VI – Well Traveled, Oft Forgotten
- Section VII – Onward and Upward
- Appendices
- About the Author
- Bibliography
- References
- Index