The New Fundraisers

Who organises charitable giving in contemporary society?

Breeze, Beth, Beth Breeze

• Publisher: Policy Press
• Year: 2017
• Edition: 1
• eBook ISBN:
  9781447325031
• Topic: Social Sciences
• Subtopic: Sociology
• Index: Social Sciences

Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the 'askers', despite almost every donation being solicited or prompted in some way.

This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.

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Table of contents

• Cover
• Title Page
• Copyright
• Dedication
• Contents
• List of tables and boxes
• About the author
• Acknowledgements
• Preface
• Introduction
• ONE: A history of fundraising in the UK
• TWO: Who are the fundraisers?
• THREE: The science of fundraising
• FOUR: The art of fundraising
• FIVE: What do fundraisers do?
• SIX: What kind of job is fundraising?
• Conclusion: The new fundraisers
• Appendix A: Online survey questions
• Appendix B: Interview questions
• Appendix C: List of ‘How to fundraise’ books in Chapter 3 analysis
• References