- 296 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Pharmaceutical Marketing in the 21st Century
About this book
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Pharmaceutical Marketing in the 21st Century by Mickey Smith in PDF and/or ePUB format, as well as other popular books in Medicine & Pharmacology. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- EDITOR’S NOTE
- INVITED PAPERS
- Global Pharma 20/20
- The Influence of Pharmaceutical Technology on Marketing New Drugs and Optimizing Therapeutic Outcomes
- Marketing Medicines for Self-Medication
- Research Databases for Postmillennium Health Care
- A Pharmaceutical Marketing Plan for the 21st Century: Primary Research Prospects
- Pharmaceutical Pricing at the Change of Millennia
- A Pharmaceutical Marketing Plan for the 21st Century: Sociopolitical Environment as a Marketing Factor
- Retail Pharmacists as a Marketing Target
- Independent Pharmacy: Rising to Meet the Challenge of the Future
- New Rules for Marketing Pharmaceuticals to Hospitals
- Marketing to Managed Care Pharmacy: Think Local, Think Partnerships, Think Outcomes,Think Disease State Management
- Pharmaceutical Marketing in Lesser Developed Countries
- Trends in Drug Distribution Channels and Practices
- Prospects for Pharmaceutical Promotion
- The Impact of Current Trends in Health Care on the Pharmaceutical Sales Force of the Future
- Pharmaceutical Marketing Research: A Blueprint for the Future
- A Look at the Pharmaceutical Industry in the 21st Century