Creativity and Innovation
This book is about creativity and leadership in three domains of human enterprise, namely science, technology and innovation. We have so far attempted to argue why this is an important topic. Next, we want to offer some definitions of the central concepts we use. First, creativity is commonly seen as a novel and useful result or product of some process (Mumford & Gustafson, 1988). However, a more elaborate definition of creativity is offered by Amabile (1996, p. 35):
A product or response will be judged as creative to the extent that (a) it is both a novel and appropriate, useful, correct or valuable response to the task at hand, and (b) the task is heuristic rather than algorithmic.
The second definition includes the proviso that tasks solved by following established rules are not creative in nature. Hence, not only is the end result important but also the process used for solving the problem. Indeed, some theorists also included the person and the âpressâ (the relationship between human beings and their environment) in the definition of creativity in addition to the product and process (e.g., Rhodes, 1961). Rhodesâs âfour Psâ (person, process, product, and press) of creativity subsequently became a standard view of how to approach creativity. In the early days of creativity research, most emphasis was given to the personal characteristics of creative people, but later on the problem-solving process leading to creative results received more attention, and more recently the environment promoting creativity has been the focus of attention (see Feist, 2006, for a recent review; also see Hemlin, Allwood, & Martin, 2004, 2008).
Creativity is often seen in terms of artistic accomplishment, for example, in music or art. However, it is also a characteristic of much scientific and technological endeavor. The related concept of âinnovationâ is frequently the outcome of individual, team, and organizational efforts to create a new or significantly improved product, process, or service that is potentially attractive to some market or other (Denti & Hemlin, 2012).1 Moreover, and very important, innovations are often based on creative accomplishments in science and technology. Hence, there is a strong link between creativity in science and technology, on one hand, and innovations, on the other. The latter, however, are not only dependent on creative efforts in science and technology. An innovation is the implementation of new ideas, whether scientific, technological, or otherwise, that is applied in a certain context in order to be useful. According to economists, there also needs to be some form of market demand for the innovation so that it can be sold or otherwise diffused to customers or clients and thus make the transition from an âinventionâ to an âinnovationâ. Therefore, innovation requires efforts and activities by individuals and organizations to implement, diffuse, organize, and market it. To return to the concept of creativity, one should view creativity rather as often being a forerunner to innovation. If no creativity were apparent, there would probably be little by way of innovation.
Innovations may be further differentiated, coming in a variety of forms. One distinction is that between incremental innovations and radical ones (e.g., Tidd, Bessant, & Pavitt, 2005). The former involve step-by-step improvements to products, processes, or services, for instance, better performance by car window-wipers in new automobile models. Radical innovations, by contrast, often involve new products, processes, or services not available previously, such as the electrical lightbulb developed by Thomas Edison.2 Another innovation category is that of âopen innovationâ denoting new products, processes, or services developed in collaboration between two or more firms or other organizations rather than in one alone (the latter corresponding to âclosed innovationâ). A third distinction is that between âexploratory innovationââthe production of new products, processes, or services based on new knowledgeâand âexploitative innovationâ based on already existing knowledge within a business firm. Finally, a more recent concept is that of âsocial innovationâ, which is distinguished from product innovation in the sense that the new phenomenon mainly concerns the social world such as Twitter. In summary, the innovations we see around us today may take many forms, and some may be based on science and technology.
Innovations are today playing a central role in driving economies but also in enabling societal development more widely. It may be helpful to the reader at this point to get a sense of where innovation is currently flourishing in the world, because this may also provide some indication of where creativityâand the leadership of creative and innovative effortsâis apparently working most effectively. The Global Innovation Index (GII) annually ranks nations in terms of their innovative capacity. In 2011, the GII rankings were dominated by Europe with six countries, whereas Asia had two as did North America. The top 10 nations 2011 are (in rank order) Switzerland, Sweden, Singapore, Hong Kong, Finland, Denmark, the United States, Canada, the Netherlands, and the United Kingdom. The GII also identified the leading nations in each of the main regions of the world, these being Switzerland, Singapore, the US, Israel (ranked 14th in the world), Chile (ranked 38th), and Mauritius (53rd) and India (62nd) (Dutta, 2011).
Leadership
The next concepts we need to scrutinize are those of âleaderâ and âleadershipâ. What is a leader? A common view is that a leader is someone who influences other persons for some specific purpose (Mumford, Peterson, & Robledo, this book). The leadership role may be of an informal or a formal nature. The former, for example, might mean a person influencing others to pursue some action in a work group because he or she is simply the oldest or most experienced member of that group (i.e., an informal leader), while a manager may influence others in a work group because it is his or her job (i.e., acting as a formal leader). For our purpose, it will be useful to distinguish between leaders and managers because they have different characteristics that are not always apparent or easily perceived. The seminal work on this was carried out by Zalesnik (1977/2004), who distinguishes between the characteristics of leaders and managers in terms of managerial cultures, attitudes to goals, work conceptions and relationship to others. First, Zalesnik observes that a managerial culture is one that is characterized by rationality and control, whereas he describes a leadership culture rather in terms of dramatic events. Second, whereas managers tend to have impersonal and rather passive attitudes to goals, the leader is a more personal, active, and inspiring actor. Third, managers are generally more concerned with coordinating and balancing views to limit choices in work. Leaders, on the other hand, deliberately take new approaches and open up the search for other options. Fourth, managers relate to people according to their roles in work and decision-making processes, whereas leaders are more concerned with peopleâs ideas and relate to these in intuitive and empathetic ways. In conclusion, Zalesnik argues that managers are part of the organization that they work for, whereas leaders never truly belong to the organization, even though he or she works within it. These observations have at least two implications for leadership that we believe are particularly salient here. First, leaders are engaged in what they are doing because of their expertise in a given field (i.e., cognitive leadership). Second, leaders care and support their followers because they need the team that they lead to pursue the goals they aspire to by working effectively together (i.e., motivational leadership). However, this is not to imply that leading and coordinating research and development (R&D) or innovation does not require management skillsâthese are certainly needed as well.