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Cross-Cultural Design
Senongo Akpem
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Cross-Cultural Design
Senongo Akpem
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About This Book
The modern web is inherently global—and if we want to design successfully for it, we must be ready to meet the needs, perspectives, and expectations of multifaceted, multicultural audiences.With utmost timeliness, Senongo Akpem shares a clear and accessible methodology for designing across cultures: from performing socially conscious research, to building culturally responsive experiences, to developing meaningful internationalization and localization approaches. Expand your craft, and your mindset—and start creating a richer experience for everyone on the web, regardless of location, language, or identity.
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Information
Topic
DesignSubtopic
Web Design
4
CROSS-CULTURAL
DESIGN
in
2016,
i
began
working
on
a
site
redesign
with
the
Regula-
tory
Assistance
Project
(RAP),
an
organization
that
helps
craft
climate-change
regulations
in
the
EU,
China,
India,
and
North
America.
They
approached
our
agency
with
a
few
key
project
goals;
one
was
to
make
their
global
reach
easier
to
understand,
so
we
created
a
“Where
We
Work”
page
to
display
all
their
key
regional
actions
on
a
map
(
Fig
1.1
).
I
found
a
northern-hemisphere
map
on
Wikipedia
and
edited
the
SVG
so
it
would
spin
to
display
different
countries
when
their
name
was
selected
in
the
sidebar.
I
thought
it
was
a
really
cool
idea,
and
the
client
was
on
board
too.
Win-win.
But
just
before
launch,
we
got
a
stern
email
from
the
client
telling
us
the
maps
were
wrong
.
“Wrong?
How
can
they
be
wrong?”
I
thought.
“Wikipedia
is
always
right!”
But
in
my
rush
to
get
the
vector
file
ready
for
development,
I
neglected
to
note
that
the
map:
•
didn’t
include
any
countries
formed
after
2011,
like
South
Sudan,
and
•
didn’t
identify
disputed
territories,
like
Kashmir,
the
Golan
Heights,
or
Crimea.
PEOPLE
AND
CULTURE
1