Just Enough Research
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Just Enough Research

Erika Hall

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eBook - PDF

Just Enough Research

Erika Hall

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About This Book

Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.WHAT'S NEW IN THE SECOND EDITION?While the mindset and methods of research haven't changed, our digital climate continues to evolve—from the siren song of Net Promoter Score to the latest social media experiment gone awry. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research.

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Information

Publisher
A Book Apart
Year
2019
ISBN
9781937557898
Topic
Design
Subtopic
Web Design
1
ENOUGH 
IS 
ENOUGH 
ThroughouT 
2001, 
the 
internet 
buzzed 
with 
rumors 
of 
“Gin-
ger” 
or 
simply 
it
, 
the 
revolutionary 
future 
of 
personal 
transpor-
tation. 
It
would 
change 
everything. 
Jeff 
Bezos 
was 
into 
it.
Bono 
was 
into 
it.
Tens 
of 
millions 
of 
dollars 
in 
venture 
investment 
had 
been 
poured 
into 
it.
Finally, 
in 
December 
of 
that 
year, 
it
arrived—and 
the 
Segway 
debuted 
with 
a 
counterrevolutionary 
thud.
These 
days, 
Segways 
seldom 
appear 
outside 
of 
warehouse 
corridors 
except 
as 
a 
novelty, 
miracles 
of 
engineering 
convey-
ing 
awkward 
gaggles 
of 
tourists 
as 
they 
hum 
serenely 
by. 
It’s 
as 
though 
the 
finest 
minds 
of 
the 
late 
twentieth 
century 
envi-
sioned 
a 
brave 
new 
world 
ushered 
in 
by 
amphibious 
duck 
tour.
Transportation 
is 
a 
complicated 
system 
with 
strong 
conven-
tions. 
The 
more 
industrialized 
the 
society, 
the 
more 
people 
traveling 
faster, 
the 
stronger 
the 
conventions. 
Otherwise, 
more 
collisions 
and 
chaos. 
There 
are 
currently 
four 
fundamental 
per-
sonal 
ground-transportation 
options: 
walking 
(or 
wheelchair), 
bicycle, 
motorbike, 
and 
automobile.
For 
these 
options, 
there 
are 
two 
basic 
paths: 
the 
sidewalk 
and 
the 
street. 
Pedestrians 
and 
individuals 
in 
wheelchairs 
get 
to 
use 
the 
sidewalk. 
Vehicles, 
including 
bicycles, 
go 
in 
the 
street. 
A 
ENOUGH 
IS 
ENOUGH
1

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