The Elements of Content Strategy
eBook - PDF

The Elements of Content Strategy

Erin Kissane

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eBook - PDF

The Elements of Content Strategy

Erin Kissane

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About This Book

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

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Information

Publisher
A Book Apart
Year
2011
ISBN
9780984442560
Topic
Design
Subtopic
Web Design

Table of contents